The increasing legalization of cannabis is bringing an element of fun back to the product.
Step by step, the soulless packaging styles of the original medical markets are coming to life in the hands of innovative, forward-thinking creatives and branding professionals. Repurposed pill jars and generic white envelopes are being replaced with stylish glass jars and die-cut boxes, designed specifically to attract attention, rather than to promote obscurity.
When the Lucky 420 co-founders began conceptualizing their brand, they wanted to create “something affordable that didn’t skimp on style and sex appeal,” CEO Rachel Hazlett says.
The result was a rapidly growing brand with a decidedly retro vibe, inspired by films of the 1970s.